How To Create Cracked Skin Effect In Photoshop
Place your PNG logo on top of the surface. In this case we have a metallic bottle/flask.
Duplicate the layer which contains the surface and put it on top of the logo layer.
Now make the layer black & white by going to Edit > Adjustments > Desaturate.
Clip this layer to the logo below it.
Change the blend mode of this layer to Soft Light or Hard Light depending upon the image.
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